Wondering how to use stories on social media to grow your small business in Kenya? You came to the right place!
Social media platforms have so many features, all of which are marketed by the platforms as important. That is why in this blog we are tackling social media stories in your content marketing strategy.
How To Use Stories On Social Media To Grow Your Small Business In Kenya: A Step-By-Step Guide
From Instagram to Facebook, and even LinkedIn, the Stories feature allows businesses to connect with their audience in an engaging and ephemeral way.
If you’re running a small business, leveraging this feature can give you a significant edge.
Let’s dive into how you can use stories to grow your small business in Kenya.
1. Themed Days
The first thing you can do to use stories on social media to grow your small business in Kenya is to have themed days.
What do we mean by this? For example, Motivation Monday, Deals Tuesday, Facts Wednesday, Throwback Thursday etc.
Having a theme for each day of the week takes all the pressure off you in terms of having to come up with ideas to post on the spot.
Themed days are also a great way to get your audience highly engaged, especially for deals and sales!
2. Behind-the-Scenes Content
The second thing you can do to use stories on social media to grow your small business in Kenya is to share behind the scenes content.
People love seeing the human side of a business. Stories provide the perfect platform to share behind-the-scenes content that highlights the passion and dedication driving your small business.
Example:
If you have a sustainable coffee shop, use Stories to introduce your team, show your organic beans being roasted, or share a glimpse of your morning routine preparing for the day.
Add some humor with funny anecdotes or bloopers. “Meet Bob, our barista. He once made 100 cups of coffee in an hour… and only spilled 99 of them!”
3. Interactive Features
The third thing you can do to use stories on social media to grow your small business in Kenya is to make use of the many interactive features various social media platforms provide.
Stories come with a plethora of interactive tools like polls, quizzes, and questions.
These features not only increase engagement but also provide valuable insights into what your audience cares about.
Example:
If you run an eco-friendly skincare brand, create a poll asking, “What’s your biggest skin concern?” or a quiz like, “Which natural ingredient suits your skin type?” Follow up with personalized recommendations in your Stories. “Looks like 80% of you need hydration—time to unleash the power of aloe vera!”
4. User-Generated Content
The fourth thing you can do to use stories on social media to grow your small business in Kenya is to leverage user generated content.
Encourage your customers to share their experiences with your products and tag your business in their stories.
This user-generated content (UGC) serves as authentic testimonials and helps spread the word organically.
Example:
If you sell reusable water bottles, start a campaign encouraging customers to share photos of their bottles in various locations. Feature the best ones on your Story. “Hydration nation! 🌍 Here’s @JaneDoe staying eco-friendly while hiking in the Rockies!”
5. Exclusive Offers and Announcements
The fifth thing you can do to use stories on social media to grow your small business in Kenya is to reward your loyal followers with exclusive deals and early announcements via Stories.
This creates a sense of urgency and makes your audience feel special.
Example:
Announce a limited-time discount on your biodegradable packaging products with a countdown sticker.
“48 hours only! Get 20% off our eco-friendly packaging. Hurry before it biodegrades into thin air! ⏳”
6. Educational Content
The sixth thing you can do to use stories on social media to grow your small business in Kenya is to position yourself as an authority in your industry by sharing educational content through Stories.
This could be quick tips, infographics, or even short tutorials.
Example:
If you operate a zero-waste store, create a series of Stories showing easy swaps to reduce plastic use at home.
Use simple, engaging language and visuals. “Swap your plastic wrap for beeswax wraps. Your sandwiches will thank you, and so will the planet!”
7. Story Highlights
The seventh thing you can do to use stories on social media to grow your small business in Kenya is to store them as highlights.
Don’t let your best Stories disappear after 24 hours. Use the Highlights feature to save and categorize important content on your profile.
This way, new visitors can easily catch up on your brand’s story.
Example:
Create Highlight categories like “Our Process,” “Customer Stories,” “Eco Tips,” and “Special Offers.”
This not only keeps your profile organized, but also ensures that your valuable content continues to serve its purpose.
Conclusion
Using Stories on social media is a dynamic and effective way to grow your small business.
By showcasing your practices, sharing behind-the-scenes moments, leveraging interactive features, encouraging user-generated content, offering exclusive deals, providing educational content, and utilizing Story Highlights, you can build a loyal and engaged community.
Remember, the key is to keep it fun, authentic, and aligned with your brand’s values. So, go ahead and let your Stories unfold, one eco-friendly frame at a time!
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