Are you spending hours crafting blog posts for your business, only for them to get lost in the digital void a week later? You’re not alone.
Many small businesses work hard to publish great blog content but miss out on a powerful strategy that can skyrocket their content’s visibility and engagement: repurposing.
In this blog, we’ll show you how to repurpose your blog content into multiple high-impact formats—saving you time, boosting your reach, and getting more mileage out of every word.
We’ll also walk you through a real-life example from Willow & Sage Wellness, a small business that’s mastering the art of content repurposing.
How to Repurpose Your Blog Content Into Multiple Formats
Why Repurpose Blog Content?
Repurposing content means taking one piece of content (like a blog post) and transforming it into different formats that work on various platforms.
Here’s why it’s a must:
- Saves time and effort: No need to start from scratch for every post.
- Reaches different audience types: Some people love reading, others prefer watching or listening.
- Improves SEO: Multiple pieces of content linking back to your site increase discoverability.
- Fills your content calendar: Repurposing can generate weeks’ worth of material.
- Builds brand consistency: Repeating your message across platforms reinforces your authority.
Meet Willow & Sage Wellness: Our Repurposing Example
Willow & Sage Wellness is a small, woman-owned skincare brand focused on holistic wellness and clean beauty. Their blog covers topics like essential oil benefits, DIY skincare recipes, and healthy lifestyle tips.
They used to write a new blog post every week—but struggled to stay consistent. Once they started repurposing content, their reach doubled and their content calendar practically filled itself.
Let’s break down how they did it.
How to Repurpose Blog Content Like Willow & Sage Wellness: Step-by-step Guide
Step 1: Start With a High-Value Blog Post
For this example, Willow & Sage started with a blog titled:
“5 Essential Oils That Instantly Boost Your Mood”
This evergreen, educational post was ideal for repurposing—packed with valuable insights and perfect for adapting across formats.
Step 2: Break It Down Into Short-Form Social Media Content
💬 Instagram Carousel
They turned each of the five essential oils into its own slide, including benefits and usage tips. Tools used: Canva.
🧵 X Thread (formerly Twitter)
Each tweet summarized a tip from the blog, ending with a call to action: “Read the full post here 👇.”
📱 TikTok & Reels
Using trending audio, they created 15–30 second videos for each oil. Each short video featured a quick tip + a soothing visual.
Step 3: Repurpose Into Long-Form Content
The blog was reworded into a wellness-themed newsletter:
Subject: “Need a Pick-Me-Up? These Oils Can Help.”
They gave a brief summary and linked to the full blog post for more.
🎙️ Podcast Episode
Using the blog as a loose script, the founder recorded an episode:
“Mood-Boosting Oils: 5 Natural Picks That Work”—shared on Spotify and YouTube.
🎥 YouTube Video
They created a 5-minute talking-head video with relaxing music, visuals of each oil, and simple voiceover narration.
Step 4: Turn It Into Downloadable/Visual Assets
📊 Infographic
They used Piktochart to design a “Mood-Boosting Oils Cheat Sheet” summarizing each oil and its benefits.
📥 Lead Magnet
The infographic became a downloadable PDF offered in exchange for email sign-ups on their website and Link in Bio.
📊 Slide Deck
They created a mini-presentation to use in wellness workshops and online aromatherapy classes.
Step 5: Combine Into a Bigger Project
After repurposing 5–6 related blog posts, Willow & Sage bundled them into:
An eBook: “The Beginner’s Guide to Essential Oils”
A free webinar: Hosted on Instagram Live and repurposed again as a YouTube video
Tools to Help You Repurpose Faster
Here are some of Willow & Sage’s go-to tools:
- Canva – for graphics, infographics, carousels
- Descript – for editing video and audio
- ChatGPT – for summarizing and rewriting content
- Pictory & Lumen5 – for turning blog posts into short videos
- MailerLite / ConvertKit – for email newsletters
- Repurpose.io – for auto-posting content across platforms
Tips for Smarter Repurposing
- ✍️ Write with repurposing in mind: Break your blogs into bullet points, sections, and quotes.
- 📅 Batch repurpose monthly: Set aside a content batching day to break down old blogs.
- 💡 Use evergreen content: Focus on topics that stay relevant over time.
- 🔁 Reshare old content: Update and repost older blogs with a fresh spin.
Final Thoughts
Repurposing blog content is no longer a “nice to have”—it’s a content strategy must for every small business looking to grow online without burning out.
Just like Willow & Sage Wellness, you can start small: take one great blog post and reimagine it in 5 different formats. Then build from there.
👉 Ready to get more mileage out of your content?
Download our free Content Repurposing Checklist
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Book a free strategy call and let’s build your content system together!
