Navigating our website, you’ll notice that we have serviced quite a huge number of profit driven businesses. This might make you ask why we service nonprofits and mission-driven organizations exclusively now?
That is a very valid question. And it’s because of its validity that we are writing this blog today to explain how we got here.
A Little History
In a world filled with challenges and complexities, every decision we make as individuals and businesses carries huge weight, whether we are aware of it or not.
Just a year ago, our agency found itself at a crossroads, grappling with the question of purpose and impact.
We were serving commercial businesses, chasing profits and metrics, but something didn’t quite resonate with our values as deeply as we hoped.
That’s when we made a pivotal decision—to shift our focus exclusively to serving nonprofits and mission-driven organizations.
Why We Service Nonprofits and Mission-driven Organizations Exclusively | Explaining Why We Shifted Our Focus
It’s no secret that there is more money serving profit-driven organizations. That goes without saying. So why would any halfway decent entrepreneur decide to service purpose-driven organizations?
I woke up and the world around me was ablaze. I realized that I had a choice, I could fan the flames and line mine and my team’s pockets while the going was good, before we too were engulfed in the flames.
Or, I could make the choice to ask myself how I can use what God or the universe have given me to put out the fire where I could.
That is why we are here today. Why, we only have two mission-driven organizations in our roster so far. It is our mission to serve at least 1000 purpose driven organizations in the next 10 years.
The Journey of Discovery:
Our journey began with introspection and reflection. We looked around us and saw a world in turmoil, grappling with pressing issues like climate change, gender inequality, child protection, and more.
These weren’t just headlines or statistics; they were urgent calls for action, and we knew we had to be part of the solution.
That is why we have chosen not to stratify which nonprofits we work with. This allows us the flexibility to serve wherever we are needed.
Connecting with Real Impact:
As we delved deeper into the work of nonprofits and mission-driven organizations, we found a profound sense of purpose and meaning.
We connected with real stories of change-makers striving to make a difference, often with limited resources and against daunting odds.
Their passion, resilience, and unwavering commitment touched our hearts and fueled our determination to amplify their message.
Aligning with Our Values:
Our decision to shift our focus was not just about business strategy; it was about aligning with our core values as an agency.
We believe in using our skills, expertise, and resources from serving profit-driven businesses to empower those who are driving positive change in the world.
Amplifying Voices of Change:
By exclusively serving nonprofits and mission-driven organizations, we’ve dedicated ourselves to amplifying voices and messages that need to be heard.
Whether it’s advocating for environmental sustainability, promoting gender equality, or safeguarding the rights of children, we stand alongside our clients in their missions.
Every campaign, every project, is a step towards a brighter, more compassionate world.
The Power of Collaboration:
One of the most rewarding aspects of our journey has been the power of collaboration.
We’ve forged deep partnerships with nonprofits, activists, and advocates who inspire us every day.
Together, we’re not just creating marketing campaigns; we’re igniting movements, sparking conversations, and driving meaningful change.
Conclusion
As we look back on our journey shifting our focus from profit-driven businesses to mission-driven organizations, we’re filled with gratitude for every client, partner, and supporter who has walked alongside us.
Together, we’re not just shaping marketing strategies; we’re shaping a better future—one campaign, one message, one impact at a time. Join us in amplifying the voices that matter most.
